Life can get really tough sometimes, but talking can help. Release the Pressure, a project developed by KCC with input provided by our CEO Alan Heyes, provides confidential support to get you back on track. So if you are beginning to feel the pressure, don’t suffer in silence. Make the call.
Research suggests that problems such as debt, relationship breakdown, stress and feelings of hopelessness, guilt and anger can cause immense pressure amongst men.
The projects' aim is to reduce the number of suicides in Kent by encouraging men who are feeling under pressure to phone a free-phone helpline (with trained staff available 24 hours a day 7 days a week)
The campaign uses two images displayed throughout Kent of male heads filled with words, and the quotes of real men in Kent, to communicate that this pressure is understandable, but that talking can help.
There is an integrated social media campaign (facebook, google, twitter), as well as newspaper and radio adverts alongside the free phone helpline (0800 107 0160) and a web page, www.releasethepressure.uk, providing more details and case studies of men whose lives have been turned around after they found the courage to talk about their problems.